| 乐山市旅游资源开发的SWOT分析 |
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| 作者单位： | ;1.乐山师范学院继续教育处;2.乐山师范学院旅游与经济管理学院 |
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| 摘 要： | 乐山市是一座具有悠久旅游文化历史的城市,但旅游资源开发规划的滞后阻碍了乐山市旅游业的发展.乐山市旅游资源开发的SWOT分析从优势、劣势、机遇和威胁4个方面对旅游资源开发机制进行了合理的解析,弥补了乐山市旅游资源开发规划的不足,为旅游资源开发的深化提供了基础性的理论借鉴.
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| 关 键 词： | 乐山市 旅游资源开发 旅游城市 SWOT分析 低碳旅游 |
The SWOT Analysis of Tourism Resource Development in Leshan City |
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| Abstract: | Leshan City is a tourist city which has a long cultural history,but the lag of tourism resource development hinders the development of the tourist industry.Based on the SWOT analysis,this paper analyzes the development mechanism of tourist resources from advantages,weaknesses,opportunities and threats,which make up for the lack of tourism resource development planning,and provide a fundamental theory for deepening the development planning of tourist resources. |
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| Keywords: | Leshan City tourism resource development tourist city SWOT analysis low-carbon tourism |
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