| 我国零售企业宏观竞争环境分析 |
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| 引用本文： | 王雪.我国零售企业宏观竞争环境分析[J].山西科技,2014(4):12-14. |
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| 作者姓名： | 王雪 |
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| 作者单位： | 苏州大学社会学院; |
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| 摘 要： | 介绍了企业宏观竞争环境的概念,采用PEST分析方法,提出了我国零售企业宏观竞争环境分析框架,并对我国零售企业所处宏观环境中的政治因素、经济因素、社会因素和技术因素进行了详细分析。
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| 关 键 词： | 竞争情报 PEST 零售企业 竞争环境 |
Analysis on the Macro Competitive Environment of Domestic Retail Enterprises |
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| WANG Xue.Analysis on the Macro Competitive Environment of Domestic Retail Enterprises[J].Shanxi Science and Technology,2014(4):12-14. |
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| Authors: | WANG Xue |
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| Abstract: | This paper introduces the basic concepts of enterprises＇ macro competitive environment,develops an analytical framework for the macro competitive environment of domestic retail enterprises based on PEST analysis method,and analyzes in detail the political factors,economic factors,social factors and technological factors in the macro environment of domestic retail enterprises. |
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| Keywords: | competitive intelligence PEST retail enterprise competitive environment |
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