电视信息传播与新媒体的融合

新媒体的快速发展使传媒市场的运作发生了巨大变化,传统电视与新媒体的深度融合又不断产生一些新的载体形态,使信息传播的渠道及方式更加广泛、多元,电视信息的传播与运作空间也更加广阔。阐述了电视媒体与新媒体的发展以及媒体结构的变化,分析了媒体新格局下受众收视习惯的变化、传播新体系的形成以及受众收视的流动性,探讨了电视传播市场的发展趋势。

Discussion on the Integration of TV Information Dissemination and New Media

Along with the rapid development of new media,great changes have taken place in the operation of the media market,and the deep integration of traditional TV and new media produces some new carrier forms,making information dissemination channel and way more extensive and diverse,and the dissemination and operation space of TV information more broad.This paper expounds the development of TV media and new media and the change of media structures,analyzes the changes of audiences＇ viewing habits under the new layout of media,the formation of new transmission system and the mobility of audiences＇ viewing,and probes into the development trends of TV dissemination market.