| 企业实施品牌战略浅析 |
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| 引用本文： | 郭嘉. 企业实施品牌战略浅析[J]. 科技情报开发与经济, 2005, 15(24): 147-148 |
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| 作者姓名： | 郭嘉 |
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| 作者单位： | 同煤集团永定庄煤业公司,山西,大同,037024 |
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| 摘 要： | 简述了品牌的含义及企业实施品牌战略的_作用和意义，对品牌战略在我国企业运作中存在的问题进行了探讨，提出了企业实施和推进品牌战略的措施。
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| 关 键 词： | 品牌战略 市场营销 企业形象 |
| 文章编号： | 1005-6033（2005）24-0149-02 |
| 收稿时间： | 2005-11-14 |
| 修稿时间： | 2005-11-14 |
Analysis on Enterprise''''s Implementation of the Brand Strategy |
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| GUO Jia. Analysis on Enterprise''''s Implementation of the Brand Strategy[J]. Sci-Tech Information Development & Economy, 2005, 15(24): 147-148 |
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| Authors: | GUO Jia |
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| Abstract: | This paper briefly expounds the connotation of the brand and the functions and significance of implementing the brand strategy,probes into the problems existing in the implementation of the brand strategy in our country's enterprises,and puts forward some measures for implementing and promoting the brand strategy in enterprises. |
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| Keywords: | brand strategy marketing enterprise image |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
