文化认同与旅游资料英译的归化理据

文化认同在跨文化交际中起着十分重要的作用.汉语旅游资料英译的主要目的是吸引国外游客而不是传播中华文化.因此,在将汉语旅游资料译成英语时,采用归化翻译或以归化为主、异化为辅的翻译策略,往往能更有效地使目的语读者对源语文化产生认同感,提高翻译质量,这就是汉语旅游资料英译的归化理据.

Cultural Identification and the Reasons for Using Domesticating Methods to Translate Tourism-related Materials from Chinese into English

Cultural identification plays a very important role in cross-cultural communication. The mainpurpose of Chinese-English translation of tourism-related materials is to attract foreign tourists rather than to spread Chinese culture. Therefore, when translaing tourism-related materials from Chinese into English, domesticating translation or astrategy of ＂domestication first and foreignization second＂ is usually more ef- fective in making the culture of the source language identified by target language readers and improving the quality of translation. These are the reasons why we advocate that domesticating methods should be a- dopted in such translation.