| 以体验为切入点的合作研讨：高校网络广告课程教学模式探析 |
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| 引用本文： | 戎彦.以体验为切入点的合作研讨：高校网络广告课程教学模式探析[J].浙江万里学院学报,2010,23(1):105-108. |
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| 作者姓名： | 戎彦 |
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| 作者单位： | 浙江万里学院,浙江,宁波,315100 |
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| 摘 要： | 网络是高校学生最为熟悉和使用频率最高的媒体，而“体验”又成为整个广告行业未来发展的一个核心词汇，因此在高校网络广告课程中实行以体验为切入点结合备受推崇的学生、教师合作研讨的教学模式，必将为广告教学水平和教学质量的提高提供新的方法。
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| 关 键 词： | 体验 合作研讨 网络广告 教学模式 |
Reflections on Co-operation Seminar: Online Advertising Teaching Model in Colleges and Universities |
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| RONG Yan.Reflections on Co-operation Seminar: Online Advertising Teaching Model in Colleges and Universities[J].Journal of Zhejiang Wanli University,2010,23(1):105-108. |
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| Authors: | RONG Yan |
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| Institution: | RONG Yan (Zhejiang Wanli University, Ningbo Zhejiang 315100) |
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| Abstract: | The network is the most familiar with the college students and the most frequently used medium. ＂Experience＂ has become a key word in the advertising industry. Thus online advertising courses in colleges and universities which combines ＂experience＂ becomes more and more popular among the teachers and the students. It suggests some new thoughts in improving the teaching quality. |
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| Keywords: | experience co-operation seminar online advertising teaching model |
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