| 论广告中的技术美与艺术美 |
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| 引用本文： | 袁文艺,秦堃.论广告中的技术美与艺术美[J].武汉科技学院学报,2005,18(7):5-8. |
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| 作者姓名： | 袁文艺 秦堃 |
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| 作者单位： | 武汉科技学院,社会科学系,湖北,武汉,430073 |
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| 基金项目： | 武汉科技学院美学重点学科基金项目(项目编号:2003P1012). |
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| 摘 要： | 技术与艺术之间存在冲突与和谐。广告中的技术美与艺术美既有同一又有差异。广告中的技术与艺术都服务于广告美的实现。广告美的实现有赖于广告中技术美与艺术美的融合。
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| 关 键 词： | 广告 技术美 艺术美 |
| 文章编号： | 1009-5160(2005)-0005-04 |
| 修稿时间： | 2005年4月4日 |
The Research on the Technological Beauty and Artistical Beauty of Advertisement |
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| YUAN Wen-yi,QIN Kun.The Research on the Technological Beauty and Artistical Beauty of Advertisement[J].Journal of Wuhan Institute of Science and Technology,2005,18(7):5-8. |
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| Authors: | YUAN Wen-yi QIN Kun |
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| Abstract: | Both conflict and harmony are existed between technology and art. Both identity and difference are existed between the technological beauty and artistical beauty of advertisement. Technology and art on advertisement give service to beauty of advertisement. The realization to beauty of advertisement relies on the harmony between the technological beauty and artistical beauty of advertisement. |
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| Keywords: | Advertisement Technological beauty Artistical beauty |
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