| 论网络广告的真实性及其监管 |
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| 引用本文： | 徐红,刘蕾. 论网络广告的真实性及其监管[J]. 武汉科技学院学报, 2002, 15(4): 65-68 |
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| 作者姓名： | 徐红 刘蕾 |
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| 作者单位： | 武汉科技学院,社会科学系,湖北,武汉,430073 |
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| 摘 要： | 介绍网络广告的真实性以及网络广告真实性监管的一些具体规定。研究维护网络广告真实性的主要监管措施。网络广告要在促进网络朝着健康、有序的方向发展的基础上被加强监管，在发展中逐步规范。
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| 关 键 词： | 广告 网络广告 真实性 监管 |
| 文章编号： | 1009-5160(2002)04-0065-04 |
| 修稿时间： | 2001-10-12 |
The Regulation and Reality of Internet Advertisement |
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| XU Hong,LIU Lei. The Regulation and Reality of Internet Advertisement[J]. Journal of Wuhan Institute of Science and Technology, 2002, 15(4): 65-68 |
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| Authors: | XU Hong LIU Lei |
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| Abstract: | The reality of Internet advertisement is the life of Internet advertisement. This paper introduces the reality of Internet advertisement and some specific rules in the regulation of Internet advertisement reality. We think following measures to maintain the reality of Internet advertisement must be taken. In brief, Internet advertisement should be regulated further on the basis of developing the Internet at the direction of health and order and standardized increasingly during the development. |
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| Keywords: | advertisement internet advertisement reality regulation |
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