论包装设计中民族文化的传承

包装设计是商业的艺术,同时也是民族文化的艺术,包装设计与民族文化息息相关。优秀的包装设计是民族文化沉积的产物,也是对民族文化的新贡献,并构成民族文化一部分。包装设计与民族文化相互关联,具有其传承性。民族文化就是包装设计的沃土,不管是包装的技术、技巧、材料、工艺如何的变化,都不能超然于自身所特有的民族文化内涵。

The Heritage of National Culture in Packing Design

National culture is the combination of material treasure and intellectual treasure created by nations in long history of human practice and has its unique character of integration.Packing design is the art of commercial as well as the art of national culture.A great part of packing design is the accumulated production of national culture,the new contribution and the part of it,the packing design and national culture linked intimately together,and they come down from generation to generation.National culture as the fertile land to packing design never overtakes the specific meaning it has,no matter how changeable the technology,the skill,the stuff and the craft in packing is.