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缺失与回归:谈农业科教片的亲和力
引用本文:邵丽英,孟艳.缺失与回归:谈农业科教片的亲和力[J].广西右江民族师专学报,2011(3):129-133.
作者姓名:邵丽英  孟艳
作者单位:青岛农业大学,山东青岛266109
摘    要:当前我国的农业科教片整体水平偏低,很多片子城市人不感兴趣,农村人不愿接受。造成这一状况的原因在于农业科教片缺乏亲和力。文章对我国当前农业科教片亲和力的缺失进行了分析,提出农业科教片亲和力缺失的原因在于其生产与消费的脱节,并在科学性、人文性、故事性、艺术性等方面提出了农业科教片亲和力回归的方向。

关 键 词:农业科教片  缺失  回归  生产  消费

Deficiency and Regression:On Affinity of Agricultural Science and Educational Films
SHAO Liying,MENG Yan.Deficiency and Regression:On Affinity of Agricultural Science and Educational Films[J].Journal of Youjiang Teachers College For Nationalities Guangxi,2011(3):129-133.
Authors:SHAO Liying  MENG Yan
Institution:1.School of Presentation Art,Communication University of China, Beijing 100024;Propaganda Department of Party Committee,Qingdao Agricultural University,Qingdao Shandong 266109,China)
Abstract:Currently the overall level of China's agricultural science and educational films is low.City dwellers are not interested in many of these films;while countrymen are reluctant to accept them.This situation is due to the lack of affinity of agricultural science and educational films.This paper,therefore,analyzes the lack of affinity of these films,and points out that the cause for such deficiency is the disjointedness between production and consumption.In addition,the paper points out that the regression directions of affinity lie in scientificity,humanity,narrative nature,and artistic quality.
Keywords:agricultural science and educational films  deficiency  regression  product  consumption
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