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| 带有免费送货选择的最优订货策略 | |
| 引用本文： | 华国伟,李健,田歆,杨丰梅.带有免费送货选择的最优订货策略[J].系统工程理论与实践,2010,30(3):506-512. |
| 作者姓名： | 华国伟 李健 田歆 杨丰梅 |
| 作者单位： | 1. 北京交通大学经济管理学院,北京,100044 2. 北京化工大学经济管理学院,北京,100029 3. 中国科学院研究生院管,理学院,北京100190 4. 北京化工大学理学院,北京,100029 |
| 摘 要： | 有条件的免费送货已成为最有效的营销手段之一,越来越多的公司尤其是电子商务公司开始向一次订购量超过最小免费送货量的买家提供免费送货服务.研究了当供应商提供免费送货选择时零售商在确定需求和随机需求两种情况下的最优订货策略问题,并用导出的最优订货策略和数值试验分析了最小免费送货量及运费对零售商最优订货策略的影响. |
| 关 键 词： | EOQ模型 报童模型 免费送货 订购策略 |
Optimal order strategy with free shipping option |
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| HUA Guo-wei,LI Jian,TIAN Xin,YANG Feng-mei.Optimal order strategy with free shipping option[J].Systems Engineering —Theory & Practice,2010,30(3):506-512. | |
| Authors: | HUA Guo-wei LI Jian TIAN Xin YANG Feng-mei |
| Institution: | HUA Guo-wei~1,LI Jian~2,TIAN Xin~3,YANG Feng-mei~4 (1.School of Economics , Management,Beijing Jiaotong University,Beijing 100044,China,2.School of Economics , Management,Beijing University of Chemical Technology,Beijing 100029,3.School of Management,Graduate University of Chinese Academy of Sciences,Beijing 100190,4.Faculty of Science,China) |
| Abstract: | Free shipping with conditions has become one of the most effective marketing tools,so more and more companies especially e-business companies become to offer free shipping to buyers whenever their orders placed exceeds the minimum quantity specified by them.In this paper,we examine the optimal order strategy of a retailer who faces deterministic or stochastic demand when suppliers offer free shipping, and analyze the impacts of the free shipping quantity and the transportation cost on the retailer's optimal... |
| Keywords: | EOQ model newsvendor model free shipping order strategy |
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