| 基于变分不等式的网络广告资源分配的超网络模型 |
| |
| 引用本文： | 王志平,周生宝,郭俊芳,王众托. 基于变分不等式的网络广告资源分配的超网络模型[J]. 大连海事大学学报(自然科学版), 2007, 33(4): 69-72 |
| |
| 作者姓名： | 王志平 周生宝 郭俊芳 王众托 |
| |
| 作者单位： | 大连海事大学数学系,辽宁,大连,116026;大连海事大学数学系,辽宁,大连,116026;山西大同大学,数学与计算科学学院,山西,大同,037009;大连海事大学计算机科学与技术学院,辽宁,大连,116026;山西大同大学,数学与计算科学学院,山西,大同,037009;大连理工大学,管理学院,辽宁,大连,116026 |
| |
| 基金项目： | 国家自然科学基金 , 中国博士后科学基金 |
| |
| 摘 要： | 为优化网络广告资源分配,提高网络广告的效应,建立了由m个公司和n个网站构成的网络广告资源分配的超网络模型.模型中采用点击量、转化量及显示概率作为权值的展示量来说明广告效果,得到了模型的优化条件并且将其转化为有限维的变分不等式.提出了利用变分不等式算法揭示网络广告资源分配的网络结构.数值模拟结果表明:在一定误差范围内,可得到模型的平衡解.
|
| 关 键 词： | 网络广告 资源分配 超网络模型 变分不等式 优化 |
| 文章编号： | 1006-7736（2007）04-0069-04 |
| 收稿时间： | 2007-08-29 |
| 修稿时间： | 2007-08-29 |
Supernetwork model for resource allocation of network-advertisement based on variational inequality |
| |
| WANG Zhi-ping,ZHOU Sheng-bao,GUO Jun-fang,WANG Zhong-tuo. Supernetwork model for resource allocation of network-advertisement based on variational inequality[J]. Journal of Dalian Maritime University, 2007, 33(4): 69-72 |
| |
| Authors: | WANG Zhi-ping ZHOU Sheng-bao GUO Jun-fang WANG Zhong-tuo |
| |
| Abstract: | A supernetwork model for resource allocation of network-advertisement(NetAd) which consisted of firms and website was presented to optimize resource allocation of network-advertisement and improve its effect.This model involved not only click-through and conversions but also weighted value with impression probability to revise the exposures.The optimality conditions are derived and the governing equilibrium conditions of models are shown to satisfy finite-dimensional variational inequalities.An algorithm for a variational inequality that exploits the network structure of the advertising resource allocation problems was proposed.Numerical simulation results show that the equilibrium solutions of the models are obtained within certain error. |
| |
| Keywords: | network-advertisement resource allocation supernetwork model variational inequality optimization |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
