| 新产品行销过程的系统动力学模型研究 |
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| 引用本文： | 王建华,孙林岩. 新产品行销过程的系统动力学模型研究[J]. 兰州大学学报(自然科学版), 2001, 37(6): 21-25 |
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| 作者姓名： | 王建华 孙林岩 |
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| 作者单位： | 西安交通大学管理学院, |
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| 基金项目： | 国家自然科学基金 (5 9990 4 70 - 4 )重大资助项目 |
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| 摘 要： | 采用系统动力学的方法，从新产品的市场进入入手，研究某市场保有量与时间因素之间的动态关系，给出二者之间的系统动力学一般性方程，在此基础上，引入了几个特殊但有实际意义的动力学方程，并从定性与定量两个方面讨论了相应模型的数学与经济意义，以期在方法与理论上给出国家进行宏观调控或企业进行投资前的市场预测的参考。
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| 关 键 词： | 系统动力学模型 使用寿命 新产品 保有量 行销过程 |
| 文章编号： | 0455-2059(2001)06-0021-05 |
| 修稿时间： | 2001-06-11 |
The Study on the System Dynamics Models about the Marketing Process of New Products |
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| Wang Jianhua,Sun Linyan. The Study on the System Dynamics Models about the Marketing Process of New Products[J]. Journal of Lanzhou University(Natural Science), 2001, 37(6): 21-25 |
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| Authors: | Wang Jianhua Sun Linyan |
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| Abstract: | By means of system dynamics, beginning with new products marketing,the dynamic relationship is investigated between remainder and time,giving out a general dynamic equation about them.Then several particular but meaningful dynamic equations are introduced with a discussion on the mathematical and economic meanings of the equations both qualitatively and quantitatively,so as to help the government in macroeconomic regulation and to help the manufacturers in market forecasting before investment. |
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| Keywords: | system dynamics model life new product remainder |
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