| 图书销售中应充分发挥导购员的主体作用 |
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| 引用本文： | 刘颖,张泽,银晓燕.图书销售中应充分发挥导购员的主体作用[J].科技情报开发与经济,2004,14(1):45-46. |
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| 作者姓名： | 刘颖 张泽 银晓燕 |
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| 作者单位： | 1. 天津图书大厦文学区,天津,300203
2. 天津武警医学院数学教研室,天津,300162 |
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| 摘 要： | 面对图书市场激烈的竞争环境，在销售中充分发挥图书导购员的主体作用会给书店带来长久的经济效益和社会效益，据此文章对导购员在工作中应遵循的销售观念、应掌握的销售方式及销售方法做了具体阐述。
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| 关 键 词： | 图书销售 图书市场 导购员 销售观念 销售方式 |
| 文章编号： | 1005-6033(2004)01-0045-02 |
| 修稿时间： | 2003年9月9日 |
Give Full Play to the Principal Function of Purchasing Guide in Books Marketing |
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| LIU Ying,Zhang Ze,YIN Xiao yan.Give Full Play to the Principal Function of Purchasing Guide in Books Marketing[J].Sci-Tech Information Development & Economy,2004,14(1):45-46. |
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| Authors: | LIU Ying Zhang Ze YIN Xiao yan |
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| Abstract: | In the sharp competition of books market, giving full play to the pr incipal function of book purchasing guide in the marketing can bring about perma nent economic and social benefits. Based on this fact, the paper makes concrete exposition of the marketing concept, marketing models and methods that the book purchasing guide should master in his work. |
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| Keywords: | book marketing books market purchasing guide marketing concept marketing model |
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