| 浅谈云南少数民族文化旅游的市场营销 |
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| 引用本文： | 杨家娣. 浅谈云南少数民族文化旅游的市场营销[J]. 大理学院学报：综合版, 2009, 8(1) |
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| 作者姓名： | 杨家娣 |
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| 作者单位： | 临沧师范高等专科学校外语系,云南临沧,677000 |
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| 摘 要： | 云南作为边疆民族文化大省,要想利用自身的优势将文化资源转化为经济增长的激励因素,大力发展民族文化旅游是一个很好的途径.从市场营销的角度出发,探讨将民族文化融于旅游商品营销中,通过促进社会经济的微观单元即企业的发展来带动云南少数民族地区的民族文化旅游,是促进这些地区的社会经济和文化发展的措施.
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| 关 键 词： | 云南 少数民族文化旅游 市场营销 |
Yunnan Marketing Measures for Minority Culture Tourism |
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| YANG Jiadi. Yunnan Marketing Measures for Minority Culture Tourism[J]. Journal of Dali University, 2009, 8(1) |
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| Authors: | YANG Jiadi |
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| Affiliation: | Department of English;Lincang Teacher's College;Lincang;Yunnan 677000;China |
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| Abstract: | As an important province of rich minority nationality's culture,Yunnan can transfer its own advantages to a big stimulus of economic growth.As far as this is concerned,it is an effective way to develop minority nationality's culture tourism to reach the above aim.This essay explores the combination of minority nationality's culture with marketing in the perspective of marketing through promoting micro-element of social economy,that is,to carry out the strategies of social economy and cultural development in... |
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| Keywords: | Yunnan minority culture tourism marketing measure |
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