| 东西方广告文化之比较 |
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| 引用本文： | 李谢念.东西方广告文化之比较[J].芜湖职业技术学院学报,2010,12(3):91-92. |
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| 作者姓名： | 李谢念 |
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| 作者单位： | 芜湖职业技术学院,安徽芜湖241003 |
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| 摘 要： | 广告作为一种文化产物,植根于民族文化的土壤中,并融入了由历史、地域所形成的文化环境中。不同的文化背景和价值取向对广告的表现形式及创意等有着深远的影响。
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| 关 键 词： | 文化圈 价值取向 广告创意 文化差异 |
Comparison of Eastern and Western advertising culture |
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| LI Xie-nian.Comparison of Eastern and Western advertising culture[J].Journal of Wuhu Vocational Institute of Technology,2010,12(3):91-92. |
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| Authors: | LI Xie-nian |
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| Institution: | LI Xie-nian |
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| Abstract: | As a cultural product,advertisement roots in the soil of national culture,and merges into the cultural environment formed of history and regions.Different cultural backgrounds and values have deep influence on the expressive mode and the creation of the advertisement. |
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| Keywords: | cultural circle values advertisement creation cultural difference |
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