| 试论消费心理与购物行为对大型综合超市规划布局的影响 |
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| 引用本文： | 彭建国,汤放华,朱忠东.试论消费心理与购物行为对大型综合超市规划布局的影响[J].湖南城市学院学报(自然科学版),2005,14(3):30-33. |
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| 作者姓名： | 彭建国 汤放华 朱忠东 |
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| 作者单位： | 1. 湖南城市学院,建筑与城市规划学院,湖南,益阳,413000
2. 湖南大学,建筑系,湖南,长沙,410082 |
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| 摘 要： | 通过社会实践调查,全面了解了消费者的消费心理与消费习惯,以及大型综合超市消费者的主要购物行为.分析了这些因素对大型综合超市规划布局的影响,从而为大型综合超市的合理选址、合理商圈、合理规模的确定提供了有力依据.
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| 关 键 词： | 消费心理 购物行为 大型综合超市 规划布局 |
| 文章编号： | 1672-7304（2005）03-0030-04 |
| 收稿时间： | 2004-09-15 |
| 修稿时间： | 2004年9月15日 |
Consumer Psychology & Shopping Behavior Decide Layout for General Merchandise Store |
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| PENG Jian-Guo,TANG Fang-hua,ZHU Zhong-dong.Consumer Psychology & Shopping Behavior Decide Layout for General Merchandise Store[J].Journal of Hunan City University:Natural Science,2005,14(3):30-33. |
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| Authors: | PENG Jian-Guo TANG Fang-hua ZHU Zhong-dong |
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| Institution: | 1. College of Architecture and City Planning, Hunan City University,, Yiyang, Hunan 413000, China; 2. Department of Architecture, Hunan University, Changsha, Hunan 410082, China |
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| Abstract: | Investigation through social work,the authors have found out about consumers' consumer psychology and consumption habit in an all-round way,and general merchandise store consumers' main shopping behavior.Then,the authors have analysed that plans the influence of the overall arrangement on the large-scale comprehensive supermarket in these factors,Thus offered the effective basis for the fact that synthesize the location,rational commercial circles,sureness of the rational scale of rational shop of general merchandise store. |
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| Keywords: | Consumer psychology shopping behavior general merchandise store plan the overall arrangement |
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