浅议图书馆图书阅读活动品牌的构建

构建图书阅读活动品牌，是时代发展的需要，也是提升图书馆图书服务综合能力、促进全民阅读活动广泛开展、实现馆藏图书高效流动的有效途径。阐述了图书阅读活动品牌的定义，分析了构建图书阅读活动品牌的意义，提出了构建图书阅读活动品牌应注意的问题。

Discussion on the Construction of the Brand of Library ’s Books Reading Activities

The construction of the brand of books reading activity is not only the need of the development of the times, but also the effective way for enhancing the library’s comprehensive ability of book service, promoting the wide development of nationwide reading activities, and achieving the efficient flow of library’s collected books. This paper expounds the definition of the brand of books reading activity, analyzes the significance of constructing the brand of books reading activity, and puts forward some problems needing attention in the construction of the brand of books reading activity.