| 温州民营企业实施名牌战略的若干思考 |
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| 引用本文： | 许翯翯. 温州民营企业实施名牌战略的若干思考[J]. 浙江万里学院学报, 2006, 19(5): 124-125 |
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| 作者姓名： | 许翯翯 |
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| 作者单位： | 浙江温州广播电视大学,浙江,温州,325000 |
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| 摘 要： | 文章首先分析了温州民营企业实施名牌战略的必要性和迫切性,然后剖析了温州民营企业实施名牌战略过程中所存在的种种问题,最后提出了温州民营企业实施名牌战略的若干对策。
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| 关 键 词： | 民营企业 名牌 名牌战略 |
| 文章编号： | 1671-2250（2006）05-0124-02 |
| 收稿时间： | 2006-06-15 |
| 修稿时间： | 2006-06-15 |
A Few Thoughts on the Name Brand Strategy of Privately-owned Enterprises in Wenzhou |
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| XU He-he. A Few Thoughts on the Name Brand Strategy of Privately-owned Enterprises in Wenzhou[J]. Journal of Zhejiang Wanli University, 2006, 19(5): 124-125 |
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| Authors: | XU He-he |
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| Abstract: | As far as the necessity and imminence of name brand strategy adopted by the privately-owned enterprises in Wenzhou are concerned,this paper analyzes some problems in the process of implementing the strategy and comes up with some practical measures for solving the problems. |
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| Keywords: | privately-owned enterprise name brand name brand strategy |
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