| 广告传播对受众心理的审美体认 |
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| 引用本文： | 张连举. 广告传播对受众心理的审美体认[J]. 浙江万里学院学报, 2005, 18(6): 81-84 |
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| 作者姓名： | 张连举 |
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| 作者单位： | 广东警官学院,广东,广州,510232 |
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| 摘 要： | 广告传播要瞄准受众的心理需要,适应其心理需要过程,达到一种心理上的沟通.广告传播对受众心理的审美体认应当从求真、向善、尚美三个方面去追索,使受众在接收商品信息的同时感受到一种心理的审美满足,并产生购买欲望,从而达到推销商品的目的.
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| 关 键 词： | 广告传播 受众心理 审美体认 |
| 文章编号： | 1670-2250（2005）06-0080-04 |
| 收稿时间： | 2005-09-21 |
| 修稿时间： | 2005-09-21 |
Effect of Advertising on Audience'''' Aesthetic Taste |
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| ZHANG Lian-ju. Effect of Advertising on Audience'''' Aesthetic Taste[J]. Journal of Zhejiang Wanli University, 2005, 18(6): 81-84 |
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| Authors: | ZHANG Lian-ju |
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| Abstract: | the paper contends that advertising should meet the mental needs of the audience in order to touch them to the heart by way of being sincere,benevolent and beautiful.Naturally,the audience will get much aesthetic satisfaction and consume the goods advertised. |
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