| 试论电视对农节目的缺失 |
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| 引用本文： | 张思津. 试论电视对农节目的缺失[J]. 科技信息, 2010, 0(5) |
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| 作者姓名： | 张思津 |
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| 作者单位： | 浙江师范大学; |
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| 摘 要： | 电视产品的商业属性和消费至上的理念误解,造成电视对农节目的缺席的现状。但电视媒介作为一种社会资源,它的配置不应仅仅以强势集团的利益为原则。无论是市场条件下还是计划条件下,对社会资源的配置都必须以公众利益为基础,以免社会文化和语境陷入失衡现状。
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| 关 键 词： | 对农节目 商业属性 意识形态 话语权 |
The Lackage of Agricutural Programs on The Televcision |
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| ZHANG Si-jin. The Lackage of Agricutural Programs on The Televcision[J]. Science, 2010, 0(5) |
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| Authors: | ZHANG Si-jin |
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| Affiliation: | Zhejiang Normal University/a>;Jinhua Zhejiang/a>;321004 |
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| Abstract: | The misunderstanding of the commercial property of television(TV)products and the consumption idea lead to the phenomenon which is lack of agricultural programs.However,as a social resource,the distribution of the TV media should not be based solely on principle that the benefits of commercial groups.Whether on the condition of market economy or the planned economy,the allocation of social resource must based on the public benefits.Only this can avoid the situation when the imbalance of social-cultural and ... |
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| Keywords: | Agricultural programs Commercial property Ideology The right to speak |
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