| 绿色壁垒与我国外向型企业绿色营销模式选择 |
| |
| 引用本文： | 张正琴.绿色壁垒与我国外向型企业绿色营销模式选择[J].皖西学院学报,2004,20(3):69-71. |
| |
| 作者姓名： | 张正琴 |
| |
| 作者单位： | 皖西学院,经贸系,安徽,六安,237010 |
| |
| 摘 要： | 随着经济全球化的发展，一些发达国家为保护本国工业，借环保之名行贸易保护主义之实，筑起绿色壁垒，使我国企业在对外贸易中受到严重影响。面对困境我国企业应实施可持续发展的绿色营销模式。
|
| 关 键 词： | 绿色壁垒 绿色营销模式 |
| 文章编号： | 1009-9735(2004)03-0069-03 |
| 修稿时间： | 2004年4月10日 |
Green Barrier and Green Marketing Pattern Choice of Export-oriented Corporations in China |
| |
| Zhang Zhengqin.Green Barrier and Green Marketing Pattern Choice of Export-oriented Corporations in China[J].Journal of Wanxi University,2004,20(3):69-71. |
| |
| Authors: | Zhang Zhengqin |
| |
| Abstract: | With the economic globe development,by the name of protecting environment,some developed countries protect their own industries and establish green barriers for their trades. Therefore,our corporations have a serious influence on foreign trade. To solve the problems, we should carry out the green marketing pattern with sustainable development. |
| |
| Keywords: | green barriers green marketing pattern |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
