| 太原市游泳培训市场状况的调研报告 |
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| 引用本文： | 施文海,孙民,贾秋英. 太原市游泳培训市场状况的调研报告[J]. 太原师范学院学报(自然科学版), 2011, 10(3): 144-147 |
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| 作者姓名： | 施文海 孙民 贾秋英 |
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| 作者单位： | 1. 太原师范学院体育系,山西太原,030012
2. 长治职业技术学院,山西长治,046000 |
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| 摘 要： | 采用文献资料法、访谈法为主要研究方法,以太原市的迎泽区、万柏林区、小店区、杏花岭区的13家游泳馆、太原市的游泳培训机构及游泳消费者作为研究对象,全面了解分析了太原市游泳培训市场的现状.结果表明:游泳场馆、培训机构和游泳消费者三个要素的结合初步形成了太原市游泳培训市场.太原市游泳培训市场近几年发展良好,但仍存在一些问题:1.管理手段、经营方式和经营理念的落后限制了游泳培训俱乐部的发展;2.在经营方式上只注重儿童培训,忽视成人消费群体的培训;3.在经营理念上大都只注重短期效应,在教学质量上没有严格的标准要求.建议提升经营理念,注重市场的长远发展.
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| 关 键 词： | 太原市 游泳场馆 培训机构 现状 |
In Taiyuan Swimming Training Market Condition Investigation Report |
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| Shi Wenhai Sun Min Jia Qiuying. In Taiyuan Swimming Training Market Condition Investigation Report[J]. Journal of Taiyuan Normal University:Natural Science Edition, 2011, 10(3): 144-147 |
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| Authors: | Shi Wenhai Sun Min Jia Qiuying |
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| Affiliation: | Shi Wenhai1 Sun Min1 Jia Qiuying2(1.Deparment of Physical Education,Taiyuan Normal University,Taiyuan,030012,2.Changzhi Vocational and Technical College,Changzhi 046000,China) |
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| Abstract: | By using the method of documentation,interviews,questionnaire method,as the main exploration methods in Taiyuan city,the YingZe area,WanBaiLin area,XiaoDian area,XingHuaLing area 13 home swimming pools,the swimming training institutions in Taiyuan city,and consumers swimming student,as the research object,the comprehensive understanding and analyzes the development of Taiyuan swimming training market situation.Results show that:the swimming training in Taiyuan city market in recent years to develop good,but... |
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| Keywords: | Taiyuan swimming venue training institutions status |
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