| 运用定位理论进行专业特色建设--以浙江财经学院工商学院营销专业特色建设为例 |
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| 引用本文： | 陈水芬.运用定位理论进行专业特色建设--以浙江财经学院工商学院营销专业特色建设为例[J].科技情报开发与经济,2006,16(3):256-257. |
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| 作者姓名： | 陈水芬 |
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| 作者单位： | 浙江财经学院工商学院,浙江杭州,310012 |
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| 摘 要： | 通过对浙江人才市场需求的调查,运用定位理论,进行专业特色的建设,有利于高校在社会上树立形象,获得优秀生源,并从根本上提高学生的就业率。
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| 关 键 词： | 市场营销 专业特色 市场定位 |
| 文章编号： | 1005-6033(2006)03-0256-02 |
| 修稿时间： | 2005年10月2日 |
Carrying on the Specialized Characteristics Construction by Using the Orientation Theory--Taking the Marketing Speciality's Characteristics Construction of the Industrial-commercial College of Zhejiang Finance and Economics College as the Example |
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| CHEN Shui-fen.Carrying on the Specialized Characteristics Construction by Using the Orientation Theory--Taking the Marketing Speciality''''s Characteristics Construction of the Industrial-commercial College of Zhejiang Finance and Economics College as the Example[J].Sci-Tech Information Development & Economy,2006,16(3):256-257. |
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| Authors: | CHEN Shui-fen |
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| Institution: | CHEN Shui-fen |
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| Abstract: | Through the investigation of the demand of Zhejiang talent market,and by using the orientation theory,carrying on the specialized characteristics construction is beneficial for the colleges and universities to establish the image,obtain the excellent student sources,and increase the employment rate of the students ultimately. |
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| Keywords: | marketing characteristics of speciality orientation of market |
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