| 以文化力提升中国-东盟博览会的竞争力 |
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| 引用本文： | 何颖. 以文化力提升中国-东盟博览会的竞争力[J]. 广西民族大学学报, 2006, 0(1) |
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| 作者姓名： | 何颖 |
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| 作者单位： | 广西师范学院中文学院 |
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| 摘 要： | 在中国—东盟博览会这一国际性经贸盛会中,文化力以其独特的功能,不仅推动了博览会核心竞争力的形成和发展,而且以丰富深厚的文化内涵,提升了博览会的品牌价值,以独特绚丽的文化经营,提高了博览会的吸引力,并以丰富多彩的文化产业项目,扩展了博览会的经营张力。
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| 关 键 词： | 文化力 中国—东盟博览会 竞争力 品牌 |
To Upgrade the Competitiveness of China-ASEAN Expo by Means of Cultural Strength |
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| HE Ying. To Upgrade the Competitiveness of China-ASEAN Expo by Means of Cultural Strength[J]. Journal of Guangxi University For Nationalities, 2006, 0(1) |
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| Authors: | HE Ying |
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| Abstract: | In China-ASEAN Expo, a great international economic event, cultural strength not only promotes the formation and development of the kernel competitiveness of China-ASEAN Expo with its unique function, but also makes the Expo a benchmark, improves its attractiveness and expands its operative force with its cultural profoundness and colorful cultural activities. |
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| Keywords: | cultural strength China-ASEAN Expo competitiveness benchmark |
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