| 娃哈哈集团公司产品窜货原因及对策探讨 |
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| 引用本文： | 戴聪兰,王心良.娃哈哈集团公司产品窜货原因及对策探讨[J].科技情报开发与经济,2007,17(6):229-230. |
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| 作者姓名： | 戴聪兰 王心良 |
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| 作者单位： | 1. 杭州娃哈哈集团公司,浙江杭州,310012
2. 浙江水利水电专科学校,浙江杭州,310018;浙江大学,浙江杭州,310027 |
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| 摘 要： | 通过对娃哈哈公司销售渠道的分析,得出娃哈哈产品在销售通路中出现窜货的原因,提出了娃哈哈公司解决窜货的主要对策。
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| 关 键 词： | 窜货 营销渠道 销售管理 娃哈哈集团公司 |
| 文章编号： | 1005-6033（2007）06-0229-02 |
| 收稿时间： | 2006-10-09 |
| 修稿时间： | 2006年10月9日 |
Probe into the Reasons of and Countermeasures for the Transregional Sale of the Goods Produced by Wahaha Group Company |
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| DAI Cong-lan,WANG Xin-liang.Probe into the Reasons of and Countermeasures for the Transregional Sale of the Goods Produced by Wahaha Group Company[J].Sci-Tech Information Development & Economy,2007,17(6):229-230. |
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| Authors: | DAI Cong-lan WANG Xin-liang |
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| Abstract: | Though analyzing on the marketing tunnels of Wahaha Company,this paper draws the reasons of the transregional sale of the products of Wahaha Group Company in the marketing channel,and summarizes the main countermeasures for solving the transregional sale of the products of Wahaha Group Company. |
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| Keywords: | transregional sale marketing channel marketing management Wahaha Group Company |
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