| 国外体育赛事观众研究进展与启示 |
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| 引用本文： | 文谨,吴沛京. 国外体育赛事观众研究进展与启示[J]. 首都师范大学学报(自然科学版), 2011, 32(3): 55-61 |
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| 作者姓名： | 文谨 吴沛京 |
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| 作者单位： | 1. 首都师范大学资源环境与旅游学院,北京,100048
2. 首都师范大学体育教学研究部,北京,100048 |
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| 摘 要： | 观众对体育赛事的发展非常重要.本文对国外有关体育赛事观众的研究进行了梳理,发现国外研究主要集中在观众的动机、消费行为、与运动队的关系等方面,以实证研究为多,研究内容广泛而深入,注重借鉴其他学科的有关理论,多数研究的目标是提高市场营销的效率,提出的建议有可操作性.通过本文分析,能为国内相关研究提供参考和启示.
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| 关 键 词： | 体育赛事 观众 动机 消费者行为. |
A Review on the Studies of Spectators of Sports Events of Abroad and Enlightenment |
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| Wen Jin,Wu Peijing. A Review on the Studies of Spectators of Sports Events of Abroad and Enlightenment[J]. Journal of Capital Normal University(Natural Science Edition), 2011, 32(3): 55-61 |
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| Authors: | Wen Jin Wu Peijing |
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| Affiliation: | Wen Jin1Wu Peijing2(1.Institute of Resource Environment & Tourism Capital Normal University,Beijing100048,China,2.Department of Physical Education Capital Normal University,China) |
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| Abstract: | Spectators are important to the development of sport events.The paper makes an analysis of relevant literature overseas regarding spectators in sports events.The contents consist of motives,consumer behavior and relation with sport team.Most articles are empirical researches.The contents are wide and deepgoing.Many theories of other fields are applied in study.Most targets set on improving marketing effiency.Many suggestions can be operated easily.This paper can provide references and enlightenments for dor... |
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| Keywords: | sports event spectators motives consumer behavior |
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