| 广告视觉创意途径探析 |
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| 引用本文： | 孙瑛. 广告视觉创意途径探析[J]. 韶关学院学报, 2005, 26(11): 133-135 |
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| 作者姓名： | 孙瑛 |
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| 作者单位： | 韶关学院,美术系,广东,韶关,512005 |
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| 摘 要： | 现代社会处于超大量的信息传播时代，注意力成为媒介传播的关键。广告创意人必须不断寻找新的途径和新的灵感来创造不同寻常的视觉形象，在第一时间吸引受众的视线。广告的视觉创意可以通过善于突破传统羁绊，学会忘掉所学，具有敏锐的发现能力，善于出奇创新，注重变化，学会综合等途径而获得。
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| 关 键 词： | 广告 视觉创意 途径 |
| 文章编号： | 1007-5348(2005)11-0133-03 |
| 收稿时间： | 2005-05-10 |
| 修稿时间： | 2005-05-10 |
Analyzing on the Approach of the Visual Originality in Capturing of Advertisement |
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| SUN Ying. Analyzing on the Approach of the Visual Originality in Capturing of Advertisement[J]. Journal of Shaoguan University(Social Science Edition), 2005, 26(11): 133-135 |
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| Authors: | SUN Ying |
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| Affiliation: | Art Department, Shaoguan University, Shaoguan 512005, Guangdong, China |
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| Abstract: | Modern society is in an era of huge information spreading, and attention becomes the key of media transmission. The advertisers of originality have to search new methods and new afflatus to create extraordinary visual image, in order to attract viewers' attention at the first time. Visual originality of advertisement is got by overcoming tradition, learning to forget what having learned, having the ability to find, being good at innovation and change, learning the approach of colligation. |
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| Keywords: | advertisement visual originality approach |
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