| 基于柯布-道格拉斯生产函数的特许经营费用决定 |
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| 引用本文： | 刘春章,余明阳,高昉.基于柯布-道格拉斯生产函数的特许经营费用决定[J].系统管理学报,2008,17(5). |
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| 作者姓名： | 刘春章 余明阳 高昉 |
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| 作者单位： | 上海交通大学安泰经济与管理学院,上海,200052 |
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| 摘 要： | 在特许经营系统中,特许人对加盟费和特许权使用费的设计,是基于特许人与加盟商之间博弈的结果.在柯布-道格拉斯生产函数下的特许经营系统中,特许人对加盟费和特许权使用费的决策,与潜在加盟商的加盟决策和加盟商的资金投入决策相互影响.特许人可以通过对费用的合理设计,把不合格的潜在加盟商排除在特许经营系统之外,而使合格的潜在加盟商加盟特许经营系统,并与之取得双赢.
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| 关 键 词： | 特许经营 特许人 加盟商 加盟费 特许权使用费 |
Franchising Fee Decision in Cobb-Douglas Product Function |
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| LIU Chun-zhang,YU Ming-yang,GAO Fang.Franchising Fee Decision in Cobb-Douglas Product Function[J].Systems Engineering Theory·Methodology·Applications,2008,17(5). |
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| Authors: | LIU Chun-zhang YU Ming-yang GAO Fang |
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| Institution: | Antai College of Economics and Management;Shanghai Jiaotong University;Shanghai 200052;China |
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| Abstract: | In a franchise system,the designition of initial fee and royalty is based on the game of franchisor and franchisee.In a Cobb-Douglas product function's franchise system,franchisor's decision of initial fee and royalty,is influenced by and influencing potential franchisee's joining-in decision and franchisee's capital inputing decision.Franchisor can debar incompetent and attract competent potential franchisee by pefectly designition of fees,which can make franchisor and franchisee double win. |
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| Keywords: | franchise franchisor franchisee initial fee royalty rate |
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