关于南昌市赴韩旅游者的旅游动机与市场细分的调查

近年来．以影视作品为代表的韩国文化商品对韩国入境旅游的影响日益受到业界的重视。本文通过对近三年南昌市赴韩旅游者赴韩旅游动机的个人偏好调查，对南昌市赴韩旅游者的旅游动机进行了分类和市场细分。我们发现，影视作品对赴韩旅游正向作用明显，影视作品对各个细分市场上的旅游者均具有正向影响和影视作品是一种独立性的旅游动因．这三点结论对于赴韩旅游研究和赴韩旅游市场营销具有一定的参考价值。

Investigation on the Motivation of Nanchang Tourists to Korea and Market Segmentation

In recently years, people pay more and more attention to the impact of Korean cultural commodities on the travel to Korea. This essay makes a elassification and market segmentation according to three years＇ investigation on the motivation of Nanehang tourists to Korea, Three points can be drawn from this investigation. The three important conclusions provide a reference value to the tourism marketing on the trips to Korea.