| 炫耀性消费的主观意义 |
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| 引用本文： | 熊小杰.炫耀性消费的主观意义[J].广西民族大学学报,2009(3). |
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| 作者姓名： | 熊小杰 |
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| 作者单位： | 中山大学管理学院; |
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| 摘 要： | 人们进行炫耀性消费,不仅仅是为了显示自己的身份和地位,同时也是为了获得身份和地位。不同的消费者具有不同的炫耀性消费特征,身份危机感越强的消费者炫耀性消费倾向越明显。而女性由于身份危机的因素,显示出更强的炫耀性消费特征。
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| 关 键 词： | 炫耀性消费 身份和地位 消费的主体性 |
On the Subjective Significance of Conspicuous Consumption |
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| XIONG Xiao-jie.On the Subjective Significance of Conspicuous Consumption[J].Journal of Guangxi University For Nationalities(Natural Science Edition),2009(3). |
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| Authors: | XIONG Xiao-jie |
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| Institution: | Sun Yat-sen University;Guangzhou 510275;China |
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| Abstract: | Conspicuous consumption is carried out not only to display,but also to gain,one's dignity and status.Different consumers may reveal different features of conspicuous consumption.Those who have greater sense of identity crisis have greater tendency for conspicuous consumption.Therefore,females,who feel more of identity crisis,tend to reveal more of conspicuous consumtion. |
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| Keywords: | conspicuous consumption identity and status subjectivity of consumption |
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