基于续航能力需求的新能源汽车产业链补贴策略研究

新能源汽车在产销量获得突破之后,充电基础设施不足成了制约进一步发展的重要因素,依靠新建短期内无法解决,着力提升汽车续航能力成为现实的可行选择.从产业链协调的视角出发,基于消费者续航能力需求,通过构建产业链一体化决策和独立决策模型,研究了新能源汽车产业链中电池生产商和汽车生产商的最优决策与协调问题,分别得出了两种决策下的最优策略组合,并分析了消费者续航能力需求对新能源汽车需求和价格的影响.结果表明:新能源汽车的需求和价格不仅取决于消费者的续航能力需求,还与产业发展水平和产业链决策方式有关,产业链一体化决策比独立决策更有效.为更好的实现一体化决策,引入了产业链内补贴机制实现了产业链协调,在此基础上给出了新能源汽车产业发展的政策建议.

Study on subsidy strategy of new energy automobile industry chain based on endurance demand

After breakthrough in production and sales of new energy vehicles, the lack of charging infrastructure has become an important factor which restricts the further development. Relying on the new short-term can not be resolved, efforts to enhance the car's ability to become a practical viable choice. From the perspective of industrial chain coordination, based on the demand of endurance capacity for consumers, this paper studies the optimal decision and coordination problem of the battery manufacturers and the automobile manufacturers for the new energy vehicles industry. Using the industrial chain integration decision-making and independent decision-making model, the optimal combination of two decision-making are obtained respectively. Meanwhile, the effect of demand with endurance capacity for consumers on new energy vehicles and price is analyzed. The results indicate that the demand and price of new energy vehicles are not only relied on the needs of endurance capacity for consumers, but also correlated with the level of industrial development and industrial chain decision-making, which means that integration decision for industry chain is more effective than independent decision. In order to achieve integration decision for industry chain and internal coordination of the industrial chain, the industrial chain subsidy mechanism is introduced in this paper. Finally, the corresponding policy implications for industry development on new energy automobile are put forward.