万达集团商业模式动态演变分析

随着企业经营外部环境的变化,商业模式也应适应外界环境的变化而不断变革,企业只有力求不断创新,才能保持其竞争优势.本文基于商业流程变革模型,将商业模式冰山理论和魏朱六要素模型有机结合,提出了商业模式动态变革分析框架,为企业进行商业模式变革提供指导.基于该分析框架,本文对万达集团商业模式的动态演变进行了分析,最后为企业商业模式演变提出几点启示.

The dynamic evolution analysis in business model of Wanda Group

As the business environment changes rapidly nowadays, business model should be kept transforming over time. Only the company that strives to innovate can maintain its competitive advantage. This paper proposes the analytical framework of the dynamic transformation of business model by integrating the iceberg theory of business model and the Wei-Zhu six factor model into the business process change model. The proposed analytical framework provides instructions for company to change their business model. Based on this analytical framework, this study analyzed the evolution of business model of Wanda Group and drew some managerial implications from the results.