影响力经济概念的提出与媒介核心竞争力简析--在北京广播学院的学术演讲

网络经济的产生和发展一直以注意力经济的概念为基础.但注意力经济实际是一个传播学的概念,它无法指导媒介市场经营.因此,有必要引入影响力经济的概念去解释媒介的赢利机制.媒介的核心竞争力主要不在于资本,它由核心人才、核心内容、核心受众三个要素组成.

On the Concept of Influence Economy and the Core Competitive Power of Medium--The Lecture at Beijing Broadcasting Institute

Cybereconomy has come into being and developed based on the concept of attention economy. The latter which cannot guide the management of medium market actually belongs to the contents of communications. So it is necessary to introduce the concept of influence economy to explain the profit mechanism of mass media. The core competitive power is consisted of three factors:core talents, core contents, and core audience.