| 英语广告语言的词汇运用特色 |
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| 引用本文： | 付龙飞.英语广告语言的词汇运用特色[J].中州大学学报,2005,22(4):60-61. |
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| 作者姓名： | 付龙飞 |
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| 作者单位： | 河南财经学院,外语系,郑州,450002 |
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| 摘 要： | 英语广告语言是一种商业性语言,如何使广告的商业功能充分发挥,广告创意者须在广告语言潜词造句上下功夫.主要分析了英语广告语言在词汇运用上的特色,非正式书面英语和大众化口语的运用,造词,变异拼写,借用外来词,频用某些动词、形容词等,增加广告语言的感染力和吸引力.
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| 关 键 词： | 英语广告 变异拼写 外来词 复合词 |
| 文章编号： | 1008-3715(2005)04-0060-02 |
| 收稿时间： | 01 20 2005 12:00AM |
| 修稿时间： | 2005年1月20日 |
The Features of Lexical Application in English Advertisement |
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| FU Long-fei.The Features of Lexical Application in English Advertisement[J].Journal of Zhongzhou University,2005,22(4):60-61. |
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| Authors: | FU Long-fei |
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| Abstract: | English advertisement is a sort of business language.To make the advertisement function fully in business,the advertisements' designer must take great efforts to care about the choice and usage of words and sentences.Vocabulary is a fundamental unit of English advertisement,this article analyzes primarily the unusual and distinctive features of words applications in English advertisement:the application of informal written.English and spoken English,coinage,anagrammatic spelling,borrowed words,and the frequent usage of some verbs,adjectives and commendatory phrase,compound words to enhance the appeal and attractiveness of advertisement language. |
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| Keywords: | English advertisement anagrammatic spelling borrowed words compound words |
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