| 国外汽车企业营销模式对我国的启示 |
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| 引用本文： | 张建英. 国外汽车企业营销模式对我国的启示[J]. 科技情报开发与经济, 2006, 16(11): 184-185 |
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| 作者姓名： | 张建英 |
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| 作者单位： | 山西交通职业技术学院,山西,太原,030031 |
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| 摘 要： | 分析研究了美国、德国、日本三大系列汽车营销模式及其对我国的启示,结合我国汽车的营销模式现状,提出关于发展我国汽车营销模式的一些建议。
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| 关 键 词： | 汽车企业 营销模式 汽车市场 |
| 文章编号： | 1005-6033（2006）11-0184-02 |
| 收稿时间： | 2006-03-13 |
| 修稿时间： | 2006-03-13 |
The Enlightenment of the Marketing Modes of the Foreign Automobile Enterprises on Our Country |
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| ZHANG Jian-ying. The Enlightenment of the Marketing Modes of the Foreign Automobile Enterprises on Our Country[J]. Sci-Tech Information Development & Economy, 2006, 16(11): 184-185 |
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| Authors: | ZHANG Jian-ying |
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| Affiliation: | ZHANG Jian-ying |
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| Abstract: | This paper analyzes and Researches on three lines of the automobile marketing modes established by America, Germany and Japan respectively and their enlightenment on our country, and connecting with the present automobile marketing mode in our country, puts forward some suggestions on developing our country's automobile marketing mode. |
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| Keywords: | automobile enterprise marketing mode automobile market |
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