| 基于模糊综合评判法孕妇装市场满意度评价 |
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| 引用本文： | 李晓燕,徐蓼芫. 基于模糊综合评判法孕妇装市场满意度评价[J]. 南通大学学报(自然科学版), 2009, 8(1) |
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| 作者姓名： | 李晓燕 徐蓼芫 |
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| 作者单位： | 南通大学,纺织服装学院,江苏,南通,226007;南通大学,纺织服装学院,江苏,南通,226007 |
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| 摘 要： | 采用模糊综合评判法、问卷调查和访谈法,从孕妇装的外观、功能、舒适、耐久和价格以及这5个方面的若干指标对市场满意度进行评价.建立两层评判指标集,并构造二阶模糊综合评判模型.通过定性和定量分析发现,目前孕妇装市场满意度总体情况一般,不太满意的比重大于满意的比重.舒适满意度相对最好,功能、耐久和外观的满意度次之,价格满意度最差.最后指出了目前孕妇装市场存在的主要问题,为相关企业调整生产和经营方案提供了参考意见.
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| 关 键 词： | 孕妇装调查问卷 模糊综合评判法 评价 市场满意度 |
Fuzzy Comprehensive Evaluation for Consumer Satisfaction with Maternity Dress |
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| LI Xiao-yan,XU Liao-yuan. Fuzzy Comprehensive Evaluation for Consumer Satisfaction with Maternity Dress[J]. Journal of Nantong University (Natural Science Edition), 2009, 8(1) |
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| Authors: | LI Xiao-yan XU Liao-yuan |
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| Affiliation: | School of Textile and Apparel;Nantong University;Nantong 226007;China |
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| Abstract: | By employing methods of fuzzy comprehensive evaluation,questionnaires and interviews,this paper evalu-ates five aspects of maternity dress: appearance,function,comfort,durability and price,and establishes two-tier e-valuating indicators and a sub-tier evaluating model.Based on the qualitative and quantitative analyses of the satisfac-tion with maternity dress in the market,it's found that consumer satisfaction is not high in general and the proportion of satisfaction is higher than that of dissatisfaction.T... |
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| Keywords: | questionnaires maternity dress fuzzy comprehensive evaluation evaluation consumer satisfaction |
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