| 企业营销定位的实践与思考 |
| |
| 引用本文： | 翟勤.企业营销定位的实践与思考[J].济源职业技术学院学报,2013(4):70-71. |
| |
| 作者姓名： | 翟勤 |
| |
| 作者单位： | 河北经贸大学财税学院,河北石家庄050061 |
| |
| 摘 要： | 营销定位包括目标市场的选择过程、产品定位的过程和营销定位的过程.对营销定位做出全面的把握,规避当前企业在营销定位中出现的问题,根据企业的实践和战略规划,确定企业营销定位.
|
| 关 键 词： | 营销定位 目标市场 市场调研 产品品牌 |
Practice and Thought on Marketing Orientation of Enterprise |
| |
| ZHAI Qin.Practice and Thought on Marketing Orientation of Enterprise[J].JOurnal of Jiyuan Vocational and Technical College,2013(4):70-71. |
| |
| Authors: | ZHAI Qin |
| |
| Institution: | ZHAI Qin (School of Finnace and Taxtation, Hebei University of Economics and Business, Shijiazhuang 050061, Hebei ) |
| |
| Abstract: | Marketing Orientation includes the process of selecting target market, product positioning and marketing orientation. Only making a comprehensive grasp of the marketing positioning can avoid problems in current marketing positioning. Marketing is orientated according to the practice and strategic plan of the enterprises. |
| |
| Keywords: | marketing orientation target market market research product brand |
| 本文献已被 维普 等数据库收录！ |
