论河南旅游商品的深度开发和利用

近年来,河南旅游业得到突飞猛进的发展,但在旅游业食、住、行、游、购、娱六大要素中,河南旅游商品的开发和利用却一直处于薄弱环节。通过合理调整旅游产品结构,积极引导旅游购物消费,建立旅游商品深度开发与利用体系,开发突出河南地方特色和文化特色的旅游商品,提高产品质量,建立河南旅游商品完善的销售体系等措施,将实现以提高旅游商品的收入来提升河南旅游业的整体发展水平和带动旅游相关产业发展的目的。

The Profound Development and Exploitation of Henan Tourism Products

In recent years,the tourism of Henan province has developped very fast.However,among the six factors of tourism——food,housing,trasportation,tour,shopping and entertainment,Henan tourism products have been developped and exploited weakly.By the means of adjusting the structure of tourism products and guiding the tourist consumption actively,establishing the system of the profound development and exploitation of tourism products,exploiting the tourism products which have regional and cultural characteristics of Henan and building up good sales system of Henan tourism products,the purpose of upgrading the whole level of Henan tourism and promoting the growth of correlated industries will be achieved.And this can also raise the revenue of tourism products.