| 瑞金发展红色旅游的SWOT分析和对策研究 |
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| 引用本文： | 乔志云,郭安禧,陈晓强.瑞金发展红色旅游的SWOT分析和对策研究[J].达县师范高等专科学校学报,2009,19(6):104-106. |
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| 作者姓名： | 乔志云 郭安禧 陈晓强 |
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| 作者单位： | 乔志云,陈晓强(赣南师范学院,历史文化与旅游学院,江西,赣州,341000);郭安禧(赣南师范学院,新农村建设与发展中心,江西,赣州,341000) |
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| 基金项目： | 赣州市社科联2008年资助项目《赣南红色旅游市场开发研究》 |
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| 摘 要： | 瑞金是国内发展成绩较为显著的红色旅游目的地之一,但较井冈山、韶山等全国红色旅游名城仍有较大差距。运用SWOT分析法,对瑞金发展红色旅游的优势与劣势、机会与困难进行分析,并提出可持续发展对策。
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| 关 键 词： | 瑞金 红色旅游 SWOT分析法 对策 |
SWOT Analysis of Red Army Tourism in Ruijin and Its Development Measure |
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| QIAO Zhi-yun,GUO An-xi,CHEN Xiao-qiang.SWOT Analysis of Red Army Tourism in Ruijin and Its Development Measure[J].Journal of Daxian Teachers College,2009,19(6):104-106. |
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| Authors: | QIAO Zhi-yun GUO An-xi CHEN Xiao-qiang |
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| Institution: | QIAO Zhi-yun1,GUO An-xi2,CHEN Xiao-qiang1(1.School of History-culture and Tourism,Gannan Normal University,Ganzhou Jiangxi 341000,China,2.Center for New Rural Construction and Development,China) |
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| Abstract: | Ruijin is one of the best domestic cities in Red Army tourism.But as far as development achievement is concerned,it is worse than the Jinggangshan and the Shaoshan city.In this paper,using SWOT analysis,the advantages,weaknesses,opportunities and difficulties of Ruijin Red Army tourism are analysed.And thus some advice for its suitable development is offered. |
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| Keywords: | Ruijin Red Army tourism SWOT analytic method measure |
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