许昌三国文化旅游资源一体化开发研究

许昌发展三国文化旅游具有区位、交通、经济、旅游价值、市场知名度等条件，但许昌三国文化旅游开发中存在区域零散开发、缺乏文化内涵和品牌整合、资源可接触性差、精品景点少等突出问题，需进行三国文化旅游资源的一体化开发。宏观上，着力推进三国旅游品牌的各区域联合建设；微观上，加快许昌三国文化旅游资源功能释放载体建设；同时进行层级营销，大力发掘国内外客源。

On the integrated development of Three Kingdoms culture tourism resources in Xuchang

Favourable conditions in location, communications, economy, tourism value and market notability are beneficial to the development of Three Kingdoms culture tourism in Xuchang. However,problems exist in its current development： regional scattered development, lack of cultural content and brand integration, poor access to resources and less outstanding fine attractions. Therefore, an integrated development of Three Kingdoms culture tourism resources is necessary. Maeroscopically,the united construction of Three Kingdoms tourism brands of dif- ferent regions should be forcefully promoted. Microscopically, the construction of function carriers of Three King- doms culture tourism resources should be speeded up. In addition, marketing at different levels should be done to attract both domestic and foreign tourists.