| 铁路行包运输市场营销策略的研究 |
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| 引用本文： | 季常煦,刘军. 铁路行包运输市场营销策略的研究[J]. 北京交通大学学报(自然科学版), 2000, 24(3): 100-105 |
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| 作者姓名： | 季常煦 刘军 |
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| 作者单位： | 北方交通大学交通运输学院!北京100044 |
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| 摘 要： | 通过对铁路行包运输水平、生产过程、管理体制的分析 ,结合铁路行包运输产品的特点 ,讨论了铁路行包运输市场营销的局限性 ,提出了在思想观念、产品营销、价格营销、促销、分销、内部营销、公共关系营销和管理制度营销 8个方面的铁路运输市场营销策略组合的建议
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| 关 键 词： | 铁路行包运输 市场分析 营销策略 |
Research on the Marketing Strategy of Railway Baggage and Parcel Transportation |
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| JI Chang xu,LIU Jun. Research on the Marketing Strategy of Railway Baggage and Parcel Transportation[J]. JOURNAL OF BEIJING JIAOTONG UNIVERSITY, 2000, 24(3): 100-105 |
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| Authors: | JI Chang xu LIU Jun |
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| Abstract: | Through the analysis of transportation level, operation process and management system for railway baggage and parcel transportation, the character istics and the marketing limitations of railway baggage and parcel transportation are discussed. Then the marketing strategy suggestions about marketing idea, product, price, place, promotion, public relation, management and internal marketing of railway baggage and parcel transportation are all put forward. |
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| Keywords: | railway baggage and parcel transportation market analysis marketing strate-gy |
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