| 商标名称翻译探析 |
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| 引用本文： | 程琼. 商标名称翻译探析[J]. 攀枝花学院学报, 2006, 23(1): 66-67 |
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| 作者姓名： | 程琼 |
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| 作者单位： | 涪陵师范学院外语系,四川,涪陵,408000 |
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| 摘 要： | 好的商标又是漂亮的广告词。一个在国际间流通的商标,即要考虑文化差异因素,又要使其符合商标的特点。本文拟从音译、意译等方面探讨英汉商标的翻译方法。
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| 关 键 词： | 商标翻译 文化 意译 |
An Analysis on Trademarks Translation |
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| Cheng Qiong. An Analysis on Trademarks Translation[J]. Journal of Panzhihua University, 2006, 23(1): 66-67 |
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| Authors: | Cheng Qiong |
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| Abstract: | A good trademark is a smart advertisement as well. Only the cultural differences have been well considered and the translation must feature the trademark, can a trademark go smoothly from one place , one country to another. This paper aims to analyze some ways from pronunciation - equivalent translation, indirect translation and ctc. |
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| Keywords: | trademarks translation culture indirect translation |
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