The Innovation Mode Selection Based on Value Chain Structure and Firm＇s Resource——Study of DTC＇s Wind Power

After reviewing the value chain theory and resource view theory, it is shown that the technological innovation selection of enterprise should keep to relative value structure and technical rules, at the same time takes their own resource and capability as ref- erence. In fact, it synthesizes the viewpoints of positioning school and resource school. A model for the selection path of innovation is founded and in which the theory analysis is deepened by means of example of development of Dongfang Turbine Co., Ltd. （DTC） wind power industry.