市场营销专业本科生职业技能培养考核方案设计

加强市场营销专业本科生职业技能培养,是市场经济条件下对复合型人才的要求,也是新时期职业教育对师资人才的要求。职业技能培养的内容、方式方法、考核手段和措施将对市场营销专业本科生培养目标的实现有着重大影响。本文试图通过职业培训方案设计,探讨市场营销专业本科生职业技能的培养与考核。

The Blue Print of the Training and the Testing of Vocational Professional Skills for Undergraduate Students Specialized in Marketing

It is requested by the market economy and the vocational education of the new era to strengthen the training of professional skills of undergraduates majoring in marketing for the need of overall talents and qualified teachers.The content,the method and the testing of professional skills training are of great importance to the realization of the goals of the cultivation of undergraduate students of marketing majors.The paper,through the blue print of professional training,explores the training and testing of vocational professional skills of undergraduates majoring in marketing.