| 合作性学习在新媒体广告课程中的应用探索 |
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| 引用本文： | 王憬晶. 合作性学习在新媒体广告课程中的应用探索[J]. 浙江万里学院学报, 2009, 22(6): 105-108 |
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| 作者姓名： | 王憬晶 |
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| 作者单位： | 浙江万里学院,浙江宁波,315100 |
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| 摘 要： | 新媒体广告课程具有更新速度快、争议性大、互动性强等特点，而合作性教学模式具有自主性强、自由度高、开放性大等优势，通过教学内容、课堂设置、考核方式、课程网站等方面的改革与建设，将合作性学习教学模式融入新媒体广告课程的教学之中，必然会带动教学效果的提升和课程建设的日益完善。
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| 关 键 词： | 新媒体广告 合作性 教学模式 |
Exploration on Collaborative Learning in New-media Advertising Teaching |
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| WANG Jing-jing. Exploration on Collaborative Learning in New-media Advertising Teaching[J]. Journal of Zhejiang Wanli University, 2009, 22(6): 105-108 |
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| Authors: | WANG Jing-jing |
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| Affiliation: | WANG Jing-jing (Zhejiang Wanli University, Ningbo Zhejiang 315100) |
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| Abstract: | The new-media advertising course has the following characteristics： quick refreshing rate, big controversy, strong interactivity, and so on. While the collaborative learning boasts strong independency, high degree-of-freedom, big openness, and so on. To integrate the collaborative learning into new-media advertising teaching through the reformation and construction of the teaching content, class design, test methods and course website will lead to the improvement of teaching quality and the perfection of course construction definitely. |
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| Keywords: | new-media advertising collaborative teaching model |
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