| 浅谈竞争市场的营销战略 |
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| 引用本文： | 侯香红,郭学斌.浅谈竞争市场的营销战略[J].平顶山学院学报,2001,16(Z1):16-17. |
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| 作者姓名： | 侯香红 郭学斌 |
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| 作者单位： | 1. 平顶山师专,河南,平顶山,467002
2. 平项山市经济管理学校,河南,平项山,467000 |
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| 摘 要： | 一个深思熟虑的营销计划,总要包含一部分有关竞争战略方面的内容.竞争市场的营销战略可归纳为防御攻击、正面攻击、侧面攻击、游击攻击4种类型,很多企业的成功源于对这些战略的运用.
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| 关 键 词： | 竞争市场 营销战略 类型 |
| 文章编号： | 1008-5211(2001)S0-0016-02 |
| 修稿时间： | 2000年12月14 |
On sales strategy in competitive market |
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| HOU Xiang hong,GUO Xue bin.On sales strategy in competitive market[J].Journal of Pingdingshan University,2001,16(Z1):16-17. |
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| Authors: | HOU Xiang hong GUO Xue bin |
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| Institution: | HOU Xiang hong 1 GUO Xue bin 2 |
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| Abstract: | An effective sales plan includes concerning competitive strategies. The sales strategies in competitive market can be classified into defensive attack, direct attack, flank attack and guerrilla attack. The practise of these strategies leads to the success of many companies. |
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| Keywords: | competitive market sales strategy type |
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