| 我国原创动漫产业卡通形象品牌推广策略研究 |
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| 引用本文： | 卓素燕.我国原创动漫产业卡通形象品牌推广策略研究[J].北京联合大学学报(自然科学版),2014,28(1):76-81. |
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| 作者姓名： | 卓素燕 |
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| 作者单位： | 河南大学工商管理学院,河南开封475004;东华大学旭日管理学院,上海210000 |
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| 基金项目： | 河南省教育厅人文社会科学研究项目（2013-ZD-025）. |
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| 摘 要： | 在分析中国动漫产业目前面临的发展环境的基础上,运用案例分析和比较分析等方法,分析了以卡通形象为品牌推广的成功路径及途径,揭示了我国原创动漫品牌推广中存在的主要问题,最后提出品牌推广的具体策略建议。
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| 关 键 词： | 原创卡通 卡通形象 卡通品牌 品牌推广 |
Research on Brand Promotion Strategies of Original Cartoon Animation Industry in China |
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| ZHUO Su-yan.Research on Brand Promotion Strategies of Original Cartoon Animation Industry in China[J].Journal of Beijing Union University,2014,28(1):76-81. |
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| Authors: | ZHUO Su-yan |
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| Institution: | ZHUO Su-yan (1. Henan University School of Business Administration, Kaifeng Henan 475004, China; 2. Glorious Sun School of Business and Management, Donghua University, Shanghai 210000, China) |
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| Abstract: | Based on the analysis of the development environment that Chinese animation industry are facing, this article analyzed the successful paths to using cartoon image for the brand promotion by case study and comparative analysis, thus finding out the main problems in the brand promotion of the Chinese original animation as well as putting forward the suggested strategies on brand promotion. |
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| Keywords: | Original cartoon Cartoon characters Cartoon brand Brand promotion |
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