| 景区网站评价中的文化属性探讨 |
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| 引用本文： | 章长城,刘绍华. 景区网站评价中的文化属性探讨[J]. 井冈山学院学报, 2008, 29(9): 95-98 |
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| 作者姓名： | 章长城 刘绍华 |
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| 作者单位： | 井冈山大学商学院,江西吉安343009 |
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| 摘 要： | 旅游的文化本质属性决定了任何为旅游服务的建设都必须注重其文化属性，景区网站在国内旅游在线服务中承担了非常重要的角色。在景区网站建设和评价中，除了关注其经济属性外，也应关注其文化属性。关注景区网站文化属性可以从景区文化展示、游客信息收集、双向互动交流和旅游文化保护四个方面来具体操作和实施。
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| 关 键 词： | 景区网站 评价 文化属性 保护 |
On cultural Attributes of the Evaluation of Scenic Spot Website |
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| ZHANG Changcheng,LIU Shaohua. On cultural Attributes of the Evaluation of Scenic Spot Website[J]. Journal of Jinggangshan University, 2008, 29(9): 95-98 |
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| Authors: | ZHANG Changcheng LIU Shaohua |
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| Affiliation: | (School of Business, Jinggangshan University, Ji＇an 343009, China) |
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| Abstract: | The scenic website has undertaken a very important role in the domestic traveling online service.In the scenic website construction and the appraisal,we should not only focus on its economical attribute,but also on its cultural attribute,which can be realized by displaying scenic spot tourism culture,collecting tourist information,the two-way interaction and protection of tourism culture. |
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| Keywords: | scenic website evaluation cultural attribute protection |
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