| 广告费用最优控制问题研究 |
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| 引用本文： | 范志国,王伟. 广告费用最优控制问题研究[J]. 天津理工大学学报, 2010, 26(1): 82-84 |
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| 作者姓名： | 范志国 王伟 |
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| 作者单位： | 天津理工大学,管理学院,天津,300384 |
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| 摘 要： | 广告费用的控制问题一直是学术界和业界关注的重点问题,伴随着电子商务时代的到来,广告事业的不断发展,企业管理者们越来越迫切地要求了解广告费用的最优控制问题,本文通过经济学中完全竞争市场分析,构建了广告费用控制模型.
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| 关 键 词： | 马太效应 灰箱效应 拉格朗日乘数法 |
Research on optimal control of advertising costs |
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| FAN Zhi-guo,WANG Wei. Research on optimal control of advertising costs[J]. Journal of Tianjin University of Technology, 2010, 26(1): 82-84 |
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| Authors: | FAN Zhi-guo WANG Wei |
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| Affiliation: | FAN Zhi-guo,WANG Wei(School of Management,Tianjin University of Technology,Tianjin 300384,China) |
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| Abstract: | Advertising costs under control issue has been the focus of academia and industry issues,along with e-commerce era,and the continuous development of advertising,corporate managers urgently requested information on the cost of advertising the optimal control problem,this paper built cost control model of advertising by analyzing the perfect competitive market in economics. |
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| Keywords: | Matthew gray box effect Lagrange multiplier method |
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